In the video, directed by Ava DuVernay, Queen Bey. What are the proles up to in this utopia?) But the video really picks up in the actual musical portion, when the Knowles-Carter clan files into a church and Jay begins to rap his heartfelt confession. Jay-Z's Star-Studded 'Family Feud' Video Features So Many Powerful Women And it's directed by Ava DuVernay. JAY-Z and Beyonc have officially released the music video for 'Family Feud,' a song from the rapper's Grammy-nominated album 4:44, on Tidal. (Imagining a future where a rainbow coalition of girls really do run the world is all well and good, but the people in power all appear to be fabulously wealthy. The founding mothers are a star-studded crew, including Mindy Kaling, Brie Larson, Rosario Dawson, Constance Wu, Janet Mock, and are helmed by an adult Blue Ivy, played by Susan Kelechi Watson of This is Us.Īs political messages go, it's a bit shiny and shallow.
Jay z video family feud series#
Through a series of related flashbacks, the video then tells the story of an Afrofuturist America in the aftermath of its adoption of a new constitution, one written only by women. The short film-it’s hard to call it a music video as the actual song only occupies two minutes of its eight-minute runtime and the whole thing wraps up with a cinema-style credits sequence-starts in the year 2444, with Thandie Newton presiding over the murder of her lover and abusive brother in a family dispute/consolidation of power. Youre probably wondering what each scene entails, and the entire message JAY-Z is trying to deliver to us all in his newly released video. Predictably, it’s loaded with famous faces and looks expensive as hell. It’s also one of the songs from 4:44 where he directly addresses his infidelity in his relationship with Beyonce, which earned him high praise in the press this year.After that annoying waiting period where only Tidal’s 43 subscribers could watch it, Jay-Z’s video for "Family Feud" is finally on Youtube. Jay-Zs thirteenth studio release, 4:44, is quite a feat arguably the most personal record the rapper has ever released so it seems fitting that he drop references to the album throughout the. Blue’s futuristic women’s council features appearances from A-listers like Thandie Newton, Constance Wu, Mindy Kaling, and Rosario Dawson.īeyonce makes a cameo as well, mugging the camera as Jay delivers his “Family Feud” verses from inside a cathedral’s confessional booth, sharing his wisdom about community, self-determination, and cooperative economics.
Jordan, who appears in Marvel’s Black Panther next year, to Trevante Rhodes, who starred in the breakout film Moonlight. The video is the latest from Jay-Z’s hit album 4:44, in which he responds to allegations of cheating revealed by Beyonce in her 2016 Grammy-winning album Lemonade. The short film contains appearances from huge names in Hollywood, from Michael B. In the futuristic portrayal of America, the clothes take center stage as they appear on screen paired with Jay-Z’s. The short film was directed by powerhouse film director and producer Ava DuVernay. Throughout that runtime, Jay imagines an America rebuilt from the ground up by a matriarchal council led by none other than his grown-up daughter Blue Ivy (who also makes an appearance as herself), a future where the Carter legacy has survived wars and technological setbacks, and the Afrofuturist maneuverings of his descendants. Jay-Z ‘s Family Feud music video featuring Beyoncé and their daughter Blue Ivy Carter had the Internet buzzing when it released recently.
Jay-Z and Beyonce must be pretty big fans of Game Of Thrones-style drama, as the newly-released, Ava DuVernay-directed video for “Family Feud” from his critically-acclaimed, Grammy-nominated album 4:44 deftly incorporates the themes of power struggle, political intrigue, and filial infighting from that show, all in just eight minutes. After that annoying waiting period where only Tidal’s 43 subscribers could watch it, Jay-Z’s video for 'Family Feud' is finally on Youtube.
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